The future of B2B events: Strategic importance of events elevated by two years of crisis
In this report, we spoke to event marketers, organisers, tech vendors, attendees and venue owners to learn more about what the future […]
The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys – B2B Marketing
Content might be king, but if you’re focusing all of your content on the wrong people at the wrong time in the […]
The 2022 Trend Tracker
Each year, we ask client-side and agency-side marketers what they’re focused on for the year ahead. The results indicate the areas that […]
Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide
Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our […]
Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?
Account-based strategies have been all the rage for a few years now, but how do they differ across EMEA? We spoke to […]
Building an authentic brand: Defining the building blocks for brand success
Over the course of the few years, it appears brand has had something of a resurgence when it comes to focus among […]
How to break down data silos and become the data-driven marketer you need to be
Every year, marketers have more data at their disposal, but what good is that if you can’t access, connect and understand it […]
ABX: What is account-based experience, and what do you need to know?
Download this report now to get an introduction to the topic, as well as an explanation as to just how it works. […]
The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond
The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond With marketers constantly in pursuit of the […]
Mastering ABM: Lessons learned from several masters of ABM
Mastering ABM: Lessons learned from several masters of ABM ABM has been around for a while now, but ABM mastery is very […]
The journey to data-driven marketing
Agility springs from a strong data foundation Every marketer knows that to deliver personalised, effective marketing that leads to business success needs […]
Precision demand marketing: Why the only process that matters is the buyers
It shouldn’t be news to any marketer that the most important process in marketing is the buyer’s. After all, it’s the buyer […]
