Tech startup Octane11 has announced the launch of its digital marketing platform aimed exclusively at B2B marketers.
The company will help marketers with multichannel digital strategies through analytics tools, workflow tools and data products. Octane11 aims to make it easier for B2B marketers to coordinate multichannel digital tactics.
The company is collaborating with cloud-based data management platform Oracle Data Cloud, data management company MediaMath, advertising agency Intersection, predictive tool Bombora and marketing and sales software EverString to deliver these results.
Dan Rosenberg, founder and CEO of Octane11, said: “Ask any B2B marketer and they will tell you, multichannel campaign planning, creative development, execution, and measurement is just way too hard. Our mission is to simplify the entire process and drive real business results that CMOs, CROs and CEOs can all believe in. B2B marketing is a $100 billion category that is significantly underserved compared to B2C marketing, and is poised for rapid growth.”
Octane11 was incubated by venture capital firm MathCapital (which is run by MediaMath), and its headquarters are located in New York, NY.
