Trade stockist Teng Tools have announced it will be an official partner of Fulham Football Club for the next three seasons.
The aim of the sponsorship is to enhance brand awareness to a global audience for Teng Tools.
The company will work with the club for a number of promotional campaigns including a CSR initiative with the Fulham FC foundation. It will also release cobranded special edition trade products.
During football matches, Teng Tools will advertise on in-game LEDs and on the football club’s social media platforms.
Daniel King, MD at Teng Tools UK&I said he was delighted to announce the partnership. “We see similar values within the club and what we stand for as a brand in the hand tools market here in the UK and further afield. We are fully behind Claudio Ranieri [Fulham’s manager] and the Fulham team to get the points they need over the coming months,” said King.
Teng Tools is not the first B2B company to sponsor sports as part of its marketing. Screwfix became an official partner of the Football League last year. As well as Western Union and AXA who partnered with Liverpool FC.
