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Advanced ABM Practitioner Accreditation

Account-based marketing (ABM) is the right marketing strategy for the customers and prospects that matter most to your business. Learn how to create and execute best practice ABM plans that accelerate account-based growth.

Enquire to discuss a date for 2024.

Course placement:

Online

Discover how AI writing can multiply the unique human value of your B2B marketing content. Focusing on key fundamentals, you’ll find use cases, spot pitfalls, and gain a clear structure for reviewing AI-generated text.

30 June 2023 / 8:55AM UK timezone (One day course)

Course placement:

In person

B2B Ignite

Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.

30 June 2023 / 8:55AM UK timezone (One day course)

Course placement:

In person

B2B Ignite

Discover the power of B2B Storytelling Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.

30 June 2023 / 8:55AM UK timezone (One day course)

Course placement:

In person

B2B Ignite

Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.

September 18 – 19 2024
2pm-5pm BST / 9am–12pm ET

Course placement:

Online

Our B2B Storytelling course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.

September 25 – 26 2024
2pm – 5pm BST / 9am – 12pm ET

Course placement:

Online

Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.

October 9 – 10 2024
2pm – 5pm GMT / 9am – 12pm ET

Course placement:

Online

Does your B2B Content Marketing marketing strategy need a content reboot? We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals.

October 16 – 17 2024
2pm-5pm BST / 9am–12pm ET

Course placement:

Online

This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.

October 22 – 23 2024
2pm-5pm BST / 9am-12pm ET

Course placement:

Online

This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.

November 12 2024 – December 3 2024
4pm GMT / 11am ET / 8am PT

Course placement:

Online

Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.

June 19 – 20 2024
2pm – 5pm BST / 9am – 12pm ET

Course placement:

Online

The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.

November 13 2024 – December 4 2024
4pm GMT / 11am ET / 8am PT

Course placement:

Online

Discover how AI writing can multiply the unique human value of your B2B marketing content, in this workshop led by B2B copywriting expert David McGuire. Focusing on key fundamentals, you’ll find use cases, spot pitfalls, and gain a clear structure for reviewing AI-generated text.

November 20-21 2024
2pm – 5pm GMT / 9am – 12pm ET

Course placement:

Online

This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.

March 4 2025 – March 25 2025
4pm GMT / 11am ET / 8am PT

Course placement:

Online

The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.

March 5 2025 – March 26 2025
4pm GMT / 11am ET / 8am PT

Course placement:

Online

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