The UK’s top marketing and advertising event, Technology for Marketing and Advertising (TFM&A), recorded a double-digit growth in attendees during its 2011 edition.
The show, held at the end of February, saw over 12,000 attendees (between visitors and exhibitors) walking through its doors. This was a 17 per cent increase in attendance on the previous year’s edition, which was itself 13 per cent busier than the year before.
In an attempt to cement the TFM&A’s position as the only event covering all aspects of marketing and advertising, this year it held an additional two events, which took place contemporaneously. The Online Advertising & Affiliate Expo (OA&A), set up to provide a niche-focused platform for the online advertising community, and the Publishing Expo, a platform dedicated to shaping the future of publishing, which was recently acquired by integrated media solutions provider, UBM.
Natasha Berrow, group event manager for all three shows, says, “We wanted to create a ‘holistic media, marketing and advertising marketplace’ and we did just that. The record visitor numbers and onsite rebooking across all events reinforces our vision of a one-stop-shop for an industry that is thriving and thirsty for the very latest tips, techniques, solutions and networking.”
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