The B2B Content Marketing Cookbook

Author: Marketecture
Publisher: Marketecture
Reviewer: Fraser Jones, marketing manager, OnTrack International 

Billed as ‘Ideas, frameworks and shortcuts to help B2B marketers serve up a hearty meal of piping hot leads.’ This little book certainly caught my eye. Having successfully implemented a lead generation strategy in our business I was eager to see how I could benchmark and build on our content marketing.

From the outset the authors are explicit in the fact that the book is a framework for a content marketing strategy to drive leads. It is not, and does not pretend to be, a book about lead nurturing.

It certainly provides the reader with some useful insights, tools and references for further reading to enable the small business marketer to establish a basic framework that will work with their business. If you are looking for more than that, I would advise against a purchase.

For experienced marketers there is nothing earth shattering or revolutionary contained in the book. It may be a good starting point for someone new to Content Marketing as it will set you off on the right footing.

If you are looking for great insight, especially for those of you have experience in Content Marketing, visit the B2B Marketing website for the B2B Content Marketing Best Practice Guide both of which provide more detail, structure and insight than the book.

The Content Marketing Cookbook is a lightweight read and one which left me with an immediate feeling of having just read one big advert (or “Hero” Content marketing piece) for the authors business. What the book does well is provoke more thought based on everything you already know and how it might fit into the big picture. Was it a book that provided a light bulb moment? No. Is it a book that will stay in the office and occasionally be referenced? Probably.

Star Rating: 


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