Author: Mark Masters
Publisher: LID Publishing
Reviewer: David Richter, marketing manager, Octopus HR Software
This book is part-manifesto, part-introductory guide for why and how businesses should embrace content marketing.
At the start of The content revolution, author Mark Masters makes a passionate and persuasive argument that, with the rise of the internet, the ways in which businesses are able to build relationships and communicate with their market have changed beyond all recognition. You no longer need huge marketing budgets to build an influential brand in your industry. With blogging, e-newsletters, whitepapers, videos, podcasts etc. you can, in effect, create your own media company.
The book then takes a general look at creating content that adds value, how to present yourself in the marketplace, how to build your audience, and also touches broadly on various content marketing tools that are available. Tomes could be written about any of these subjects and, in trying to cover too much, this book ends up being of little practical use. The author uses anecdotes and similes to help explain certain concepts. Sometimes these work, other times I found them confusing.
A final complaint is that the writing style jumps around frequently. The book feels like it’s made up from a series of blog posts or podcasts that have been loosely arranged into chapters. Because of this I found the structure of the book difficult to follow.
This book could be useful for the owner/director of a small business. If they haven’t embarked on any content marketing in the past it might inspire them to investigate this sector further. Though, if they wanted practical advice to help them devise and execute a content marketing strategy they would probably be better off visiting the blogs and resources pages of companies such as Hubspot or Eloqua.
For the B2B marketing audience this book will be preaching to the choir and offering few, if any, new insights that a professional B2B marketer would find useful.
Star Rating:

