At The Crocodile, we’re excited and inspired by the complexity of the social media landscape. Whilst social media is easily accessible and cost-effective compared to traditional channels, its constantly evolving nature makes it one of the most time-intensive activities for brands to manage. To keep our clients and ourselves abreast of all the emerging trends and technologies, we bring you the @crocbites monthly social media roundup, with plenty for B2B marketers to sink their teeth into.
Facebook’s Instant articles feature means articles opened in Facebook will now run within the social media site, rather than redirecting to an external web page as they did before. It should make the loading speed 10 times quicker, allowing for a faster and more comfortable process of reading articles.
You can now forget copy and pasting URLs into your Facebook updates with the introduction of Add A Link, which allows you to quickly search for links on the site and easily add them to your status.
Brands have a new opportunity to connect with their customers via WhatsApp as of May. Facebook has identified this opportunity with the rising popularity of its $19bn messaging app, meaning brands can reach out to their audience more directly.
Want to understand just what kind of audience you’re attracting on Twitter? Now you can gain audience insight from demographics to TV viewing behaviour, allowing you to target ads to your key audience with a lot more depth.
Twitter has now given API access to uploading videos and a protocol to enable chunked uploads. This new feature eliminates problems of file size and connection speed, with chunked uploads allowing you to upload in pieces.
Advertisers can now create objective-based campaigns on Twitter, which simplifies the process of creating an adverts delivered via the medium.
YouTube
YouTube has in its latest round of updates introduced TrueView for shopping, which allows viewers to buy the subject of your advert with just one click.
LinkedIn has made various changes to the way its developer programme is focused in May by shifting the focus onto partnership integrations over the popularly used open API.
Pinterest has unveiled new features that will help to increase brand awareness. Most noticeable was the new feature Cinematic Pins, and improved measuring of a pinner’s behaviour through repins to build a stronger knowledge of their future activity.
That’s it for this social media roundup – if you spot anything in June you think we should include next month, drop us a tweet via @crocbites.
