Who are the biggest and most successful agencies plying their trade in B2B? Joel Harrison announces the launch of B2B Marketing’s annual Agencies Benchmarking Report.
Which B2B agencies have been most successful in the past 12 months? Which have been the fastest growing, and which can claim the coveted title of number one B2B agency? These are among the aims of our annual Agencies Benchmarking Report and League Tables, which is due for publication in January 2018.
It’s the only definitive picture of the B2B agency sector and, as such, is an essential and invaluable tool for clients seeking to source their next creative partner.
If you’re not familiar with this product, it’s been around in one form another for over a decade in the UK, and more recently in the US, and it collates and compares the financial performance of B2B agencies, providing a unique and comprehensive perspective on how the sector has fared over the past 12 months, and highlighting the top performers.
Last year, Amaze grabbed the title of biggest B2B agency, with gross income of £44.3 million (growing year-on-year by 13%), and a headcount of 510. Meanwhile, Pulse was the fastest-growing B2B agency, with colossal growth figures for the year of 415%.
I’ve included the top 75 agencies from last year’s report below, along with full financial breakdown, just to give you a flavour of how important this report is as an industry benchmark.
If you’re an agency principal or director, the Agencies Benchmarking Report is an unrivalled piece of market intelligence to enable you to evaluate how you are performing against your competitors.
Last year, we produced our first-ever US version of the report, and we’ll be building on this success, with a bigger and better US Agencies Benchmarking Report for 2018, also launching early in the New Year.
New for this year’s report:
- Editorial analysis of the top-performing agencies, providing commentary and insight on these high fliers.
- Overall analysis of trends in the B2B agencies community, including our evaluation of what makes a great B2B agency, and what successful agencies of the future will look like.
- Enhanced showcase pages, allowing agencies to better demonstrate themselves, their skills, experience, and expertise, directly within the pages of this product.
The published report will be available to B2B Marketing members early next year, downloadable from the website, and with hard copies distributed to members too.
If you have any questions about this report, or about how to get involved, please email me on [email protected].
