After many years of benchmarking law firm websites, my company Intendance are changing their UK law firm website benchmarking report – the Fast Fifty – to include nine other B2B sectors. The legal sector will still feature in the report, but it will now be assessed alongside a number of other professional services and B2B sectors.
The report will highlight which B2B sectors are leading online best practice and strategy, and which are lagging behind. It will also highlight how well they communicate online to a range of different stakeholders, from investors to the media.
By bringing other industries into the analysis, the report will provide a more balanced appraisal of website quality across a range of major UK businesses. The advantage of this benchmarking report for these types of business is not just in the peer-to-peer comparison, but in the comparison with many client sectors.
The report will assess the websites of the leading 10 firms from the following sectors:
- Insurance
- Accountancy/Management Consultancy
- Energy and Utilities
- Pharmaceuticals and Biotechnology
- Law
- Financial Services
- Publishing/Media
- Property Investment and Development
- Chartered Surveyors
- Business Support Services
If you are interested in finding out more about the report fill in your details here to receive the free sampler which will be released alongside the full report on Thursday (14th April).
