A new strategic services agency, The Planning Department, has launched.
Former Cheetham Bell JWT MD Steve McCarron, has teamed up with Rebecca Ashley and Helen Davies to launch this agency. Previously, Rebecca was the former planning director at Planning Express, where she worked for 12 years, having held the same role at media company TBWA Manchester. Helen was the planning director at Planning Express having been strategy director at TBWA Manchester.
As clients and agencies adjust to the tough economy, they have come to depend on smaller teams which are able to scale up as required by bringing outside specialists in.
The Planning Department believes that this trend plays to the strengths of the strategy discipline, which is at its best when representing diverse points of view from outside of the core team. Diversity of thinking will be encouraged through innovative research approaches, specialist partners and collaboration tools.
Steve McCarron said: “We know how important it is for clients and agencies to supercharge their thinking by bringing in new, diverse perspectives to solve problems and create new ideas. It is our job to provide this ‘outside-in thinking’ and plug it in seamlessly as and when clients need it.”
