Agency Lotus UK will support the communicational and communicational objectives of The Rugby Players’ Association (RPA) as the Rugby World Cup comes to England.
The RPA is a trade union representing all professional rugby players in England. The organisation also looks after welfare and offers support for players forced to retire early because of injury or illness.
Lotus UK’s objectives are to increase the awareness of the RPA’s role, position the RPA at the centre of the industry and grow online and offline content through a media relationship programme.
Sarah Johnson, creative director of Lotus UK, stated: “We are delighted to work with the RPA in what is an exciting year for rugby. There is huge scope to promote the Association and grow its influence – and we look forward to doing this in a World Cup year”.
Meanwhile, Damian Hopley, Group CEO of the RPA, commented: “This is a landmark year for rugby in England and by working with Lotus UK the Rugby Players’ Association is committed to ensuring the player’s voice is heard loud and clear”.
