Author: Dan Zarrella
Publisher: John Wiley & Sons
Reviewer: Emma Ramsay, digital and PR executive, Kelso Consulting
When I pick up a book for the first time and see it’s inundated with charts and figures I’m usually inclined to put it back on the shelf and keep looking; however, with The Science of Marketing this would have been a mistake.
For the first time this book is providing fact. When it comes to online marketing there is so much speculation that I often get lost in an abyss of misguided information. Dan Zarrellas’ The Science of Marketing is filled with charts, surveys and real data documenting what works in the online world of marketing. Not only did this book provide me with food for thought, but it ignited a fire within me to go and put his concepts into practice.
It is a must read for B2B marketers. It delves into the intricacies of online marketing platforms; giving a detailed guide on how to get the best response from using these particular outputs. I have read many books on marketing strategy about when best to tweet and blog etc. but none of them have ever shown detailed statistics quantifying what works best in the public’s eyes.
The extensive research conducted by Zarrella is phenomenal and actually exposes online marketing caveats that are a necessity for B2B marketing success. On finishing this book I have a new found realisation that having a strong online presence is essential. The science behind Zarrella’s findings is what makes this book an eye-opener.
Zarrella covers e-Books, webinars, Twitter, Facebook, Pinterest, blogging, email marketing, lead generation and even improving your SEO. He saves the best for last with his analytics chapters – provides the framework of applying the scientific data to our own business. If you are looking to better your B2B marketing strategy then I would highly recommend reading this book.
Star Rating:
