Toni Allen, The IET: On-demand

Toni Allen, The IET: On-demand

Uncovering a successful framework

Whether you call it Sales and Marketing Operations, Sales Enablement or ‘Smarketing’ the point is to get to the the single source of truth for ROI and insight. Only then can you have meaningful conversations about what marketing bring to Sales and vice versa.

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Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and opportunities to leverage its

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B2B growth.

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