B2B Marketing
Uncovering a successful framework
Whether you call it Sales and Marketing Operations, Sales Enablement or ‘Smarketing’ the point is to get to the the single source of truth for ROI and insight. Only then can you have meaningful conversations about what marketing bring to Sales and vice versa.
Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face
The canals of Amsterdam provided the backdrop for a gathering unlike any other this spring. On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
