Google remains top of LinkedIn’s third annual InDemand ranking, a list of the most attractive employers to the social networks 17 million UK members.
John Lewis came in second place, climbing three places since 2013, followed by Apple and BP, both dropping one place since last year. In fifth place is the BBC which climbed two spots.
Twelve brands with a B2B offering feature in the top 20, including Microsoft (7th), BAE Systems (15th) and British Airways (20th).
For B2B marketers this list is a stark reminder of the growing importance of good company culture and employee benefits for attracting and keeping talent. Marketing teams need to ensure both employees and potential candidates are aware of what their company can offer them.
Pierre Berlin, senior director of LinkedIn Talent Solutions EMEA, commented on the findings: “The latest InDemand rankings feature a good deal of movement, with interest in the retail and construction and engineering industries in particular on the up. The competition for UK talent, both domestically and overseas, has never been fiercer, and it is no surprise that those brands investing in their employer brand are reaping the rewards.”
Here’s the top 50:
1. Google
2. John Lewis
3. Apple
4. BP
5. BBC
6. Shell
7. Microsoft
8. Unilever
9. Marks and Spencer
10. Burberry
11. ITV
12. ASOS.com
13. Amazon
14. AMEC
15. BAE Systems
16. Harrods
17. Carillion
18. Rolls-Royce
19. Goldman Sachs
20. British Airways
21. The Walt Disney Company
22. GSK
23. Atkins
24. McKinsey & Company
25. J.P. Morgan
26. Jaguar and Land Rover
27. Diageo
28. Accenture
29. Selfridges
30. Sainsburys
31. Procter & Gamble
32. Deloitte
33. IBM
34. Virgin Media
35. Tesco PLC
36. Oracle
37. Arup
38. AstraZeneca
39. L’Oréal
40. Bloomberg LP
41. Kier Group
42. Sky
43. Virgin Atlantic Airways
44. Cisco
45. Waitrose
46. GE
47. Nestle
48. Pfizer
49. Arcadia Group
50. Petrofac
These rankings were calculated based on analysis of 35 billion interactions between the four million companies on LinkedIn and the network’s 322 million global members.
