The top 50 most socially influential brands have been announced, with Amazon topping the list with a Klout score of 98.86, Lithium Technologies revealed.
Microsoft came in a close second with a score of 98.85. The next B2B brand on the list was Google (98.04), followed by Facebook (97.94) and Intel (95.94).
This means four out of the top five socially influential brands have B2B arms of the business.
Other B2B brands that feature include GE in 16th place with a score of 91.37, Adobe comes 22nd with a score of 89.90 and Oracle in 35th place and score of 87.14.
These Klout Scores are compiled using proprietary algorithms, determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real world data from Bing search and Wikipedia.
The brands that have made the list are the most active on social media with their followers consistently sharing and interacting with their digital content.
Katy Keim, CMO of Lithium Technologies, said: “The Klout 50 salutes those brands that know social is part of their consumer’s everyday life and for effectively connecting and sharing experiences with them. However, this is also a wakeup call for the brands that are not on the list to understand that without social they lose.”
Here’s the full list:
Klout 50
Score
1. Amazon
98.86
2. Microsoft
98.85
3. MTV
98.32
4. Google
98.04
5. Facebook
97.94
6. Intel
95.94
7. Nintendo
95.04
8. McDonald’s
94.74
9. ebay
93.82
10. Ford
93.19
11. Sony
93.06
12. HP
92.38
13. Chevrolet
92.36
14. Coca-Cola
91.99
15. Thomson Reuters
91.89
16. General Electric
91.37
17. Nike
91.22
18. Honda
90.94
19. Pizza Hut
90.94
20. Audi
90.75
21. Adidas
90.00
22. Adobe
89.90
23. Nokia
89.84
24. Goldman Sachs
89.67
25. Tiffany and Co
89.60
26. Budweiser
89.56
27. Porsche
89.22
28. Apple (AppStore)
89.19
29. Shell
88.94
30. Pepsi
88.80
31. SAP
88.59
32. American Express
88.50
33. Louis Vuitton
87.76
34. MasterCard
87.42
35. Oracle
87.14
36. Gucci
86.75
37. Morgan Stanley
86.65
38. Burberry
86.04
39. Accenture
86.01
40. Caterpillar Inc
85.27
41. 3M
85.20
42. John Deere
83.53
43. Starbucks
83.51
44. Sprite
83.22
45. Gillette
83.03
46. Zara
83.02
47. Heineken
82.81
48. Gap
82.76
49. Disney
82.39
50. KFC
81.76
