Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities. |
In-person – B2B Marketing offices, Chancery Lane, London
Book your course today
26 November 2024 | 9am- 5pm - £899
- This includes:
- A full day of ABM Essentials training
- Lunch, snacks, tea and coffee
- Training slide deck with all content covered.
Description:
This full day, in-person training will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales. You will gain a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.
The ABM Essentials course is one our most established courses with over 750 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years.
What you will learn?
The ABM Essentials course will give you a complete understanding of ABM and how to get it up and running in your organisation. You’ll learn:
- How to pitch ABM to your organisation, develop your strategy & messaging.
- How to get executive buy-in and sales engagement.
- How to segment and select accounts.
- The six-stage ABM process for one-to-one, one-to-few and one-to-many ABM programmes.
- How to use research & insight effectively whilst measuring your ABM programme effectively.
What’s included?
All participants will receive the 100+ slide deck with all the content covered over the course.
- The account selection template.
- The six-stage process for all three types of ABM.
- Guideline agendas for ABM scoping, strategy & messaging workshops.
- Recommended research & insight structure.
- Several case studies of successful ABM programmes.
Who should attend?
- The ABM Essentials is ideal for anyone starting on their ABM journey and looking to implement ABM in their organisation for the first time.
- It is also an extremely helpful refresher for marketing and sales professionals who have started ABM but run into challenges along the way.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer
Robert Norum
Propolis ABM and Demand Strategy Expert.
Robert Norum is a B2B Marketer with over 30 years experience. He has worked in magazine publishing, IT distribution, marketing agencies and for the last 20 years as an independent marketing consultant. During this time he has worked on brand, demandgen, channel, ecommerce and sales enablement.
For the last 10 years he had specialised in ABM working with a number of leading agencies and directly for wide cross-section of global brands. Since 2017, he has delivered the ABM Essentials training course for B2B Marketing training over 750 marketing professionals in the process. Robert has also been the ABM and Demand Strategy Expert on for B2B Marketing’s Propolis community since its launch in 2021.
