AI Writing Fundamentals

Harness generative AI to accelerate and improve your B2B writing
Discover how AI writing can multiply the unique human value of your B2B marketing content, in this workshop led by B2B copywriting expert David McGuire. Focusing on key fundamentals, you’ll find use cases, spot pitfalls, and gain a clear structure for reviewing AI-generated text. | Virtual course

Upcoming course dates

November 20-21, 2024 – 2pm – 5pm GMT / 9am – 12pm ET

For Propolis members

£799
£ 699 Excluding VAT
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For non members

£ 799 Excluding VAT
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Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

 

Discover what Propolis can offer you.

Description:

According to McKinsey, writing first drafts is now the most popular business use for generative AI. But it’s not as easy as just asking ChatGPT to write your blog. With hallucinations, inconsistencies, and originality issues, you need a safe, structured approach that uses AI to amplify your human strengths – without risking your brand.

 

 

This highly practical, two-day online workshop will give you a chance to experiment, and build realistic use cases for AI in your own content writing process. Led by B2B writing and creativity expert David McGuire, you’ll get to know the possibilities and pitfalls as you improve and accelerate your work.

What you will learn?

Crucially, this not an exercise in wishful thinking, or another presentation on the futuristic magic of AI. It’s a realistic look at the approach you need to make the most of the tools that are emerging: where you can use them, and where you can’t.

As a workshop, you’ll learn alongside other B2B marketers, share experiences and insights, and collaborate in a fun, informal environment to decide your own approach.

A structured approach for the realities of today’s AI

As you develop your understanding of the fundamentals of AI writing, you’ll gain a clear, structured review method to help you avoid the pitfalls along the way:

Testimonial

Customer review

“David brings all his copywriting insight and experience to bear on a fascinating, fast-moving area of marketing. With plenty of opportunity for questions and conversation, and interspersed with enlightening workshop exercises, it’s an inspiring and enlightening day which should add great value to any organisation.”
Freelance Copywriter
“The course summarized what I needed to know about validating AI responses. It also gave me the opportunity to think outside the box – David is eye-opening!”
Sales Training and Content Manager – Kodak Alaris
“David’s got the right personality for this sort of instruction – very engaging. I enjoyed the interaction with the other attendees and liked the use of interactive Zoom features.”
Global Head of Content Marketing & Creative – Euromonitor International

Who should attend?

Certification

About the trainer

David McGuire – Advisor and Coach – B2B Copywriting and Creativity

Windhover B2B

B2B Marketing’s resident B2B copywriting expert and trainer, David has been making dull subjects interesting for more than 20 years. Steeped in B2B marketing, he’s crafted content about everything from air conditioning controllers to cybersecurity insurance – spending eight years as creative director for the UK’s largest specialist B2B tech writing agency before setting up his independent coaching and consultancy practice. He’s also the regular host of the UK’s national copywriting conference.

Get in touch

We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at  [email protected]

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