Build a B2B brand that drives growth in existing and new markets
Learn how to use your brand as a platform for growth with Dr. Darren Coleman; immediately apply proven, practical tools for brand growth and templates to your organization. | Virtual
Upcoming course dates
March 5 – 6, 2025
2pm – 5pm GMT / 9am – 12pm ET
Propolis members can benefit from discounted rates for our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Brand-driven growth is frequently identified as a route to realizing strategic aspirations. But knowing how to start and structure brand-driven growth initiatives is a challenge many B2B marketers face.
This highly interactive two-half-day training solves that problem by breaking down the process of understanding and articulating a brand-driven growth plan into digestible chunks. By the end of the training, you’ll know how to use The Brand-driven Growth Blueprint to structure and sequence your thoughts. This is a practical management tool that will help you get brand-driven growth right.
What you will learn?
This isn’t an entry-level introduction to brand building or brand management course. Calling on his 20+ years of global experience, Darren will help participants:
- Nurture a consistent brand, product, experiences, and strategy mindset.
- Dovetail brand-driven thinking with your organization’s overarching strategy.
- Structure and scale their approach to brand-driven growth.
- Stay relevant by competing through engaging brand experiences.
- Develop the support unit teams’ brand-driven growth capability.
What’s included?
All participants will receive the 75+ slide deck with all the content covered over the course.
- The brand identification template.
- The multi-stage process for brand strategy.
- Guideline agendas for brand scoping, strategy & messaging workshops.
- Recommended research & insight structure.
- Several case studies of successful Brand programs.
Who should attend?
- It is not an entry-level course; this course has been designed with senior marketers in mind (Chief Marketing Officer, Marketing Director, Senior Marketing Executives).
- People who are open to constructively challenging existing marketing methods (myths!) based on robust evidence and insight.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer
Darren Coleman
Propolis Brand and Content Expert
Darren is the Brand Expert for Propolis. He specialises in helping brands drive growth and retain relevance through brand experiences and has been doing this for 25+ years across Europe, the Middle East and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon and Orange are some of the brands he’s helped.
Darren’s PhD focuses on B2B services brand performance, whilst his book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure then scale their approach to building brand experiences. The first chapter can be downloaded here. Darren is a member of the Advisory Council at Harvard Business Review.
In Darren’s spare time he enjoys spending time with his wife and family, playing tennis, socialising, travel, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others. Can you possibly guess which they are?
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]
