Emerging Marketing Leaders

Learn how to become a marketing leader

The emerging marketing leaders training is aimed at mid-career marketing professionals who are aspiring to marketing leadership roles. The programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become an effective marketing leader.

Upcoming course dates

June 10 – 11, 2025

2pm-5pm BST / 9am-12pm ET

For Propolis members

£799
£ 699 Excluding VAT
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For non members

£ 799 Excluding VAT
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Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.

 

Discover what Propolis can offer you.

Description:

The course offers you an accelerated learning opportunity and examines the pre-requisites specific to leading a marketing team. The course consists of two, three-hour virtual sessions, delivered over two consecutive days.

 

Doing marketing isn’t the same as leading marketing. Alongside your marketing skills you must also become expert in marketing leadership. When was the last time you reviewed and invested time in professional career development? We’re not talking about training courses on developing your technical marketing skills and abilities (which of course are important and on the must do list); but the time investment in supporting your self-development focussing in on your career aspirations, setting personal career goals and shaping action plans towards helping you achieve personal career growth? This course offers you exactly that. It’s a chance to take time to invest in you.

 

The current course has been re-imagined and re-developed by Jarmila Yu of YUnique Marketing Ltd based off a previous course of the same name. It maintains similar course outline headings, but the content has been substantially refreshed, and contains concepts and approaches that Jarmila uses in her own popular and highly endorsed Marketing Mentoring Programmes delivered via her award-winning consultancy YUnique Marketing Ltd. The course will help you move beyond being a great technical marketer (an achievement not to be underestimated) to flourishing as a leader of marketing teams and an influential voice shaping the business you work in. This course is reviewed and refreshed on an annual basis and continues to receive great feedback from the delegates attending it.

What is the aim of the course?

The course serves as a primer, with the aim to help you move beyond being a great technical marketer (an achievement not to be underestimated) to flourishing as a leader of marketing teams and an influential voice in the senior leadership team helping shape the business you work in. The course offers you an accelerated learning opportunity and examines the pre-requisites specific to leading a marketing team. The course has been designed to help steer your personal professional development to support you in achieving your career growth goals.

The course offers you an accelerated learning opportunity and examines the pre-requisites specific to leading a marketing team. The course has been designed to help steer your personal professional development to support you in achieving your career growth goals.

What can I expect from this course?

Your time on the course will be inspiring, challenging and rich in content. You will return to your business with insights into how to leverage some known (or new) techniques, tools and approaches that will differentiate you, preparing you for bigger and broader positions and support your continued career growth.

Testimonial

Customer review

“Really well organised, insightful and interactive. I came away with new skills and actions I can benefit from straight away.”
Valeria Bielstein, Head of Marketing, Capita
“Very interactive and engaging training. I enjoyed it and learnt a lot”
Daira Valligan, Head of RTL Marketing, Atos
Clear and concise delivery of content, very personable approach, useful personal insights too.
Natalie Boon, Marketing Manager, Institute of Engineering and Technology

Who is the course aimed at?

The Emerging Marketing Leaders Programme is aimed at mid-career marketing professionals who are aspiring to take on marketing leadership roles or those who are fresh into marketing leadership roles. The programme is designed to complement your existing expertise in marketing providing you with insights into the skills, competences and behaviours you will need to become an effective marketing leader.

Certification

Jarmila Yu

Strategy & Marketing Talent Specialist

YUnique Marketing Ltd

I’m Jarmila Yu the Founder & MD of YUnique Marketing Ltd and I’m a Consulting CMO. I had the privilege to be the People, Teams, and Skills Propolis Expert – available for comment and facilitate TALENT discussions at B2B Marketing and in the Propolis Community and deliver the Emerging Marketing Leaders Programme.

 

Having spent 25+ years heading up marketing in start-ups, challenger brands and some for the world’s largest brands, I know what it takes to develop a successful marketing strategy AND how to build and lead a marketing team to achieve peak performance. I believe that marketing excellence AND marketing talent development is essential for any business.

Get in touch

We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.

Alternatively, you can email us for more information or to book this course at  [email protected]

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