Learn how to become a marketing leader
The emerging marketing leaders training is aimed at mid-career marketing professionals who are aspiring to leadership roles. The programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
Upcoming course dates
November 18 – 19 2024 – 2pm-5pm BST / 9am-12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
The course offers you an accelerated learning opportunity and examines the pre-requisites specific to leading a marketing team. The course consists of two, three-hour virtual sessions, delivered over two consecutive days.
Doing marketing isn’t the same as leading marketing. Alongside your marketing skills you must also become expert in marketing leadership. When was the last time you reviewed and invested time in professional development? We’re not talking about training courses on developing your technical marketing skills and abilities (which of course are important and on the must do list); but the time investment in supporting your self-development focussing in on your career aspirations, setting personal career goals and shaping action plans towards helping you achieve personal career growth? This course offers you exactly that. It’s a chance to take time to invest in you.
What you will learn?
This course will help you move beyond being a great technical marketer (an achievement not to be underestimated) to flourishing as a leader of marketing teams and an influential voice shaping the business you work in. We’ll cover:
- Explore the cornerstones of leadership; how decision making and influence build the foundations of a leader.
- Strategy and commercial leadership: the role of marketers in developing strategy.
- You as a leader: learn how to free up your time to focus on leading rather than managing.
- Build fruitful relationships across your team, agencies and stakeholders.
- Improve relationships and managing conflict, and develop your people through coaching.
The course offers you an accelerated learning opportunity and examines the pre-requisites specific to leading a marketing team. The course has been designed to help steer your personal professional development to support you in achieving your career growth goals.
What can I expect from this course?
Your time on the course will be inspiring, challenging and rich in content. You will return to your business with insights into how to leverage some known (or new) techniques, tools and approaches that will differentiate you, preparing you for bigger and broader positions and support your continued career growth.
- Frameworks, templates and case studies to illustrate your learnings, and implement in your own business and personal career development.
- Time for personal reflection and to work in break-out groups giving you new perspectives and inspiration.
- Time to discuss topics as a whole group to benefit from peer-to-peer learning
- Activity workbooks for use during the course and to refer back to, and an action plan checklist to help you set your pledge and be accountable.
- Slides will be shared after the training finishes and a certificate of attendance provided.
Testimonial
Customer review
Who should attend?
- The Emerging Marketing Leaders Programme is aimed at mid-career marketing professionals who are aspiring to taken on marketing leadership roles or those who are fresh into marketing leadership roles.
- The programme is designed to complement your existing expertise in marketing proving you with insights into the skills, competences and behaviours you will need to become an effective marketing leader in the 2020s.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
Jarmila Yu
Strategy & Marketing Talent Specialist
YUnique Marketing Ltd
I’m Jarmila Yu the Founder & MD of YUnique Marketing Ltd and I’m a Consulting CMO. I had the privilege to be the People, Teams, and Skills Propolis Expert – available for comment and facilitate TALENT discussions at B2B Marketing and in the Propolis Community and deliver the Emerging Marketing Leaders Programme.
Having spent 25+ years heading up marketing in start-ups, challenger brands and some for the world’s largest brands, I know what it takes to develop a successful marketing strategy AND how to build and lead a marketing team to achieve peak performance. I believe that marketing excellence AND marketing talent development is essential for any business.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]
