Learn how to evolve as a marketing leader
The program is designed to complement your existing expertise in marketing with the skills, competencies, and behaviors you will need to raise your game, increase your influence, and elevate your impact to get and excel in a top marketing leadership role. | Virtual Course
Upcoming course dates
May 13, 2025
2pm-5:30pm BST / 9am-12:30pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
The course offers you an accelerated learning opportunity and examines the prerequisites specific to top marketing leadership roles. The course consists of one three-and-a-half hour-long session held virtually.
Doing marketing isn’t the same as leading marketing. Alongside your marketing skills, you must also become an expert in marketing leadership. And, what got you into marketing may not get you the top marketing leadership job. Getting a top marketing leadership role will take different effort, support, and focus than managing your early career stages. When was the last time you reviewed and invested time in professional career development? We’re not talking about training courses on developing your technical marketing skills and abilities (which of course are important and on the must-do list); but the time investment in supporting your self-development focusing on your ambitious career aspirations, setting personal career goals and shaping transformative action plans towards helping you achieve significant personal career growth? This course offers you exactly that. It’s a chance to take time to invest in you.
This course is a great follow-on course from the Emerging Marketing Leaders Programme. As such it maintains similar course outline headings to the primer program; this is done intentionally as a next step in working on your marketing leadership development. The course has been imagined and developed by Jarmila Yu of YUnique Marketing Ltd based on her own personal practitioner experience as a Marketing leader and contains concepts and approaches that Jarmila uses in her own popular and highly endorsed Marketing and Business Mentoring and Coaching Programs.
The course will support you as you continue to flourish as a leader of marketing teams and provide tested, proven, and practical strategies to help you achieve your ambitious goal of attaining a top marketing leadership role where you can truly be an influential voice shaping the marketing function and ultimately influence the business you work in.
What is the aim of the course?
The course serves as a follow-on from the Emerging Marketing Leaders Program, with the aim to support you as you continue to flourish as a leader of marketing teams and provide tested, proven, and practical strategies to help you achieve your ambitious goal of attaining a top marketing leadership role where you can truly be an influential voice shaping the marketing function and ultimately influence the business you work in. The course offers you an accelerated learning opportunity and examines the prerequisites specific to top marketing leadership roles. The course has been designed to help steer your personal and professional development to support you in achieving your ambitious career growth goals.
- Explore how to become a visionary leader by mastering decision-making, influence, and team alignment to elevate marketing’s impact.
- Gain the skills to sharpen negotiation, transition from transactional to transformational leadership, and build strategic relationships to strengthen your impact as a top marketing leader.
- Learn strategies to enhance personal performance, transition from manager to leader, and effectively influence senior stakeholders while maintaining balance and avoiding burnout.
- Embrace a team sport mindset in marketing leadership, leveraging cross-functional collaboration to secure board buy-in, resources, and create a high-performing marketing function.
- Set yourself up for long-term success by building personal resilience, creating an action plan to implement key learnings, and leveraging mentoring for ongoing growth and accountability.
Attending a group course offers additional benefits coming from the interaction with one’s peers: knowing that you are not alone on this journey, hearing and learning from other people’s experiences, and making new professional contacts.
What can I expect from this course?
Your time on the course will be inspiring, challenging, and rich in content. You will return to your business with insights into how to leverage some known (or new) techniques, tools, and approaches that will differentiate you, prepare you for bigger and broader positions, and support your continued career growth.
- Frameworks, templates and case studies to illustrate the learning and take-away and develop further as your own business and personal career develops.
- Time for personal reflection.
- Time to work in break-out groups giving you new perspectives and inspiration.
- Time to discuss topics as a whole group to benefit from peer-to-peer learning.
- Activity workbooks for use during the course and to refer to, to keep learning beyond the classroom.
- An Action Plan Checklist to help you set your pledge and be accountable.
- Slides will be shared after the training finishes and a certificate of attendance provided.
Testimonial
Customer review
Who is the course aimed at?
The evolving marketing leaders training is aimed at senior-career marketing professionals who are aspiring to top marketing leadership roles. The program is designed to complement your existing expertise in marketing with the skills, competencies, and behaviors you will need to raise your game, increase your influence, and elevate your impact to get and excel in a top marketing leadership role.
This course is predominantly aimed at marketing professionals with more than 5 years of marketing experience and currently in a team leader or marketing leadership role.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
Jarmila Yu
Strategy & Marketing Talent Specialist
YUnique Marketing Ltd
I’m Jarmila Yu the Founder & MD of YUnique Marketing Ltd and I’m a Consulting CMO. I had the privilege to be the People, Teams, and Skills Propolis Expert – available for comment and facilitate TALENT discussions at B2B Marketing and in the Propolis Community and deliver the Emerging Marketing Leaders Programme.
Having spent 25+ years heading up marketing in start-ups, challenger brands and some for the world’s largest brands, I know what it takes to develop a successful marketing strategy AND how to build and lead a marketing team to achieve peak performance. I believe that marketing excellence AND marketing talent development is essential for any business.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]
