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Inflexion Group ABM Academy

Unlock your ABM potential with Inflexion Group ABM Academy practitioner-led courses.

Elevate your skills, drive exceptional results, and stay ahead in the evolving world of ABM. From beginners to experts, Inflexion Group’s flexible learning pathways—on-demand modules to work through at your own pace, live virtual courses, custom team training, and individual mentoring—are designed to fit your needs. Developed and led by experienced practitioners, these courses provide practical insights and real-world examples, all leading to recognised digital credentials via Credly.

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Dates throughout 2025

  • On-demand, public and custom courses.
  • Propolis members save 10% on Live course bookings.
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See Our Other Training Courses

B2B Product Marketing
TRAINING - ABM CONF - WEB (2)
Learn how to create B2B products and services that resonate with your target audience and outshine competitors. This comprehensive course offers practical insights and real-world strategies to elevate your product marketing game.
  • March 26 – 27, 2025
  • 2pm – 5pm GMT / 9am – 12pm ET
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AI Writing Fundamentals
TRAINING - AI Fund
Learn how AI writing can add to the unique human value of your B2B marketing content, Find use cases, spot pitfalls for AI-generated text. View course >
  • April 2 – 3, 2025
  • 2pm – 5pm BST/ 9am – 12pm ET
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Data-Driven Marketing Essentials
TRAINING - Data
Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your business? Learn how to analyse and practically apply your data with Tony Lamb.
  • April 23 - 24, 2025
  • 2pm – 5pm BST / 9am – 12pm ET
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ABM Essentials
TRAINING - ABM (2)
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
  • May 7 - 8, 2025
  • 2pm – 5pm BST / 9am – 12pm ET
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Evolving Marketing Leaders
TRAINING - ABM CONF - WEB (8)
This program is designed to complement your existing expertise in marketing with the skills, competences and behaviors you will need to become a marketing leader.
  • May 13th, 2025
  • 2pm-5pm BST / 9am-12pm ET
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B2B Copywriting
TRAINING - copywriting
Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.
  • May 14 - 15, 2025
  • 2pm – 5pm BST / 9am – 12pm ET
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B2B Storytelling
TRAINING - story telling
Our B2B Storytelling course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.
  • May 21 - 22, 2025
  • 2pm – 5pm BST / 9am – 12pm ET
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B2B Influencer Marketing
TRAINING - influence
Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.
  • May 21 - 22, 2025
  • 2pm – 5pm BST / 9am – 12pm ET
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Emerging Marketing Leaders
TRAINING - emerging leaders
This program is designed to complement your existing expertise in marketing with the skills, competences and behaviors you will need to become a marketing leader.
  • June 10 - 11, 2025
  • 2pm-5pm BST / 9am-12pm ET
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