Master the Art of B2B Influencer Marketing
Discover how to harness the power of influencer marketing to elevate your B2B strategies. Led by Robyn Hartley, this course will guide you in leveraging both internal and external influencers to build authentic connections, enhance brand visibility, and drive measurable business results. | Virtual course.
Upcoming course dates
May 21 – 22, 2025
2pm – 5pm BST / 9am – 12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Influencer marketing is now a go-to tactic in B2B. But it can be difficult to know where to start with rolling out an effective campaign that positively impacts your other channels and drives brand visibility. This course delves into B2B influencer marketing, focusing on leveraging both internal and external influencers to achieve business goals. You’ll learn why influencer marketing is becoming an effective tactic in B2B, how to implement campaigns into broader marketing efforts and how to measure the impact. With a focus on practical insights and measurable outcomes, this course will give you the knowledge and confidence to test influencer marketing in an effective way.
What you will learn?
This course will cover the shift in purchasing behaviour which has contributed to the rise of influencer marketing within B2B and how marketing leaders can positively start to test influencer campaigns as part of their wider strategies. Important topics will include:
- Defining the role of influencer marketing in B2B and how to implement into wider media strategy.
- Developing an approach to effectively engaging influencers.
- Creating strong content which aligns with your marketing goals.
- Maximising the impact of influencer campaigns.
- Measuring the success of campaigns and how this contributes towards wider marketing goals.
- Evolving your influencer test into a longer term strategy.
- Engaging internal influencers (your executives, employees, and subject-matter experts) alongside external ones.
You will return to your business with insights on how to approach and test influencer marketing effectively within your broader marketing strategies.
You will be able to:
- Understand the role of influencer marketing in B2B.
- Test and implement influencer marketing effectively.
- Collaborate with influencers and create compelling content.
- Empower internal influencers within your team.
- Integrate influencer campaigns seamlessly with broader media plans.
- Measure and optimise campaigns.
Testimonial
Who should attend?
- This course is for someone who wants to power up their skills in B2B copywriting, drum out common mistakes, and further develop this core skill for B2B marketers.
- Interactive and practical workshop, with actionable takeaways and the opportunity to learn from other B2B marketers facing similar challenges.
Certification
- Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.
About the trainer
Robyn Hartley – Founder of Paper Kite Media
Robyn Hartley is Founder of Paper Kite Media, working directly with B2B brands and agencies to build strong authentic relationships with buyers through effective thought-leadership strategies and influencer marketing.
With over 12 years of marketing experience, Robyn has previously supported some of the largest B2B organisations in the industry by leading, developing, and authoring their cross-channel media strategy, before setting up her own business to support B2B brands with thought-leadership strategies.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at [email protected]