Account based marketing provider Triblio has launched a series called ‘Ask an ABM Expert’, a series of short educational videos that answers questions about ABM and today’s B2B marketing.
The first season is hosted by Andrew Mahr, Triblio’s chief customer officer (pictured above) as he answers questions such as: “How do I successfully combine intent data with ABM?” and “What ABM model is right for me?” As the series continues, it will feature interviews with industry experts, including SiriusDecisions analysts, successful ABM practitioners, and leading executives at partner organisations.
Mahr has helped marketers launch thousands of campaigns to scale pipeline growth and reach revenue goals. Mahr continues to work closely with a wide range of marketers on a day-to-day basis, finding practical solutions to B2B marketing challenges for small and medium-sized businesses to large enterprises.
Bob Peterson, VP, principal analyst of account based marketing at SiriusDecisions, said: “While ABM has certainly grown in popularity over recent years, marketers often encounter real challenges when it comes to operationalizing ABM. Marketers need more ABM knowledge and practical advice to help overcome these challenges.”
The first three episodes of ‘Ask an ABM Expert’ have gone live. New episodes will be released every other Tuesday. Watch the series here https://triblio.com/abmexperts/
