Twitter released a dashboard to help SMBs without big budgets streamline their tweet management. The standalone app, Twitter Dashboard, provides B2B marketers with a suite of tools, including customized feeds of tweets, a way to schedule posts, tweet tips and analytics.
“Large, dedicated teams typically have the advantage of sophisticated tools provided by Twitter ecosystem partners,” said Noah Pepper, product and engineering manager, in a blog post. “Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done.”
To help businesses keep tabs on and better engage with their audience, the tool lets marketers create a tailored feed to monitor tweets. Not only are @mentions displayed, marketers can view any tweets related to their business. So they can, for example, respond to customer with a question. “The ability to see these Tweets at a glance offers endless opportunities for you to connect with customers and potential customers with responses that add value.”
The app also gives marketers the ability to both schedule and edit tweets. They can also use the iOS app to update their tweet queue.
If you are a newbie at Twitter marketing, Dashboard provides handy tips on what to tweet, including advice like “Your team is as unique as your business. Tweet a surprising fact about one of your team members” and “Share the love. Like and Retweet kind words from your customers.”
Twitter said the beta app is available immediately to all U.S.-based businesses.
