CNBC has announced a partnership between its in-house agency Catalyst, and financial services firm UBS.
The partnership is spearheaded by the ‘Doing well by doing good’ campaign, featuring 17 separate ‘chapters’, each of which coincides with one of 17 significant UN events or initiatives taking place throughout the calendar year.
The first chapter takes place on 8 June in order to coincide with World Oceans Day.
The partnership and subsequent campaign chapters are designed to highlight the impetus for sustainable investment and opportunities aligned to the UN’s 17 Sustainable Development Goals (SDGs).
The campaign’s dedicated landing page features global entrepreneurs and visionaries, fresh insight and access to the latest UBS whitepapers.
Max Raven, SVP at CNBC Catalyst, commented: “UBS is a visionary when it comes to impact investing and this campaign is designed to inspire CNBC’s audience of global business leaders and investors to gain deeper financial insight when investing in the greater good.”
