More than a quarter of UK publishers achieved annual growth of over 25 per cent for the first time since early 2014, according to the Association of Online Publishers (AOP) and Deloitte’s Q2 Digital Publishers Revenue Index Report (DPRI). This provides further validation for the growing number of B2B brands adopting a publisher’s approach.
The report reveals that UK publishers have experienced positive growth in the last year with 26 per cent of participants displaying annual growth of more than 25 per cent for the first time in five successive quarters.
Similarly, the study found that mobile advertising revenue continued to rise in Q2, a 21 per cent increase over the year with a 44 per cent growth in smartphone display advertising revenue.
The only digital advertising format to experience a comparative decline in growth was non-mobile display advertising, with a change of -four per cent.
According to the AOP Sentiment Index Report – a section of the DPRI which questions AOP board members on how they anticipate the market will perform over the coming year – publishers cited advertising revenue as a key focus for growth during the next quarter.
All participants said that they expected growth in digital advertising over the coming 12 months.
AOP managing director, Tim Cain, commented: “The Q2 report once again highlights that advertising revenue reflects the increasing consumption of media on mobile and will remain a key focus for publishers during the next quarter.
“Publishers and advertisers alike need to recognise the impact of cross device, particularly mobile, when planning budgets and understand the value different devices hold along the path to purchase.”
