Apple has topped the annual CoolBrands survey, designed to paint a picture of which brands the UK population regard as the ‘coolest’.
Though essentially a consumer research project, the survey has highlighted a number of brands operating in the B2B space, as well as the consumer arena, in the top 20.
YouTube came second, while Twitter and Google were fourth and fifth, respectively. Virgin Atlantic also appeared in the top 10, placed eighth.
Download the official results of the 2012/13 CoolBrands survey.
