Lansons has retained its position as the UK’s top B2B PR agency, according to the latest B2B Marketing Agencies Benchmarking Report.
The ranking, which rates 24 B2B PR agencies in the UK based on gross income in the latest financial year, saw Kingpin swoop into second place, followed by Nelson Bostock in third. Octopus Group and Harvard rounded out the top five places.
The B2B Marketing Agencies Benchmarking Report also ranks the top 70 UK marcomms agencies, top 20 fastest-growing agencies, and the top 12 international B2B marketing shops.
A trend identified in this year’s expanded report was that of the blurring of boundaries between agencies that consider themselves to be either marcomms or PR.
Joel Harrison, co-founder and editor-in-chief at B2B Marketing, said: “While a number of agencies still define themselves as ‘PR’ at least in part, the transformation of the media sector in recent years has muddied the once clear water between these two formerly distinct types of activities.”
The full report – free to download for the first time – provides the financial data of the top 70 agencies, expanded in-depth analysis of the state of the market, the future, top trends, and detailed profiles of selected agencies.
Top 24 UK B2B PR agencies
- Lansons
- Kingpin
- Nelson Bostock Unlimited
- Octopus Group
- Harvard
- Speed Communications
- Wyatt International
- Eulogy
- CCgroup
- Brandformula
