Unlimited merges Prophecy and DirectionGroup into TMW

Marketing agency Unlimited Group, has announced an integration with CRM agency Prophecy Unlimited and B2B specialist DirectionGroup with TMW Unlimited.

With the joining of the agencies, Unlimited hopes this will create an environment for integration for clients and deliver on customer experience, led by TMW Unlimited CEO Chris Mellish (pictured above). Now, the combined team of 450 people will operate from offices in London, Bristol and Reading. 

Trish Harriss and Debbie Bough, the current joint managing directors of DirectionGroup, will remain in their roles in the B2B arm of TMW Unlimited. Earlier in April 2019, the Unlimited Group had acquired DirectionGroup. 

TMW Unlimited is part of Unlimited, a science-based agency group that blends human understanding with technology. Unlimited has expertise across marketing, communications, data insights and digital transformation and was recently ranked 15th overall in Econsultancy’s list of UK’s 100 best digital agencies.

Chris said: “TMW Unlimited is firing on all cylinders creatively and, with our heritage in CRM and digital, we are perfectly placed to deliver true integration for our clients. We combine our deep expertise in the complexity and plumbing of marketing with the best creative thinking. Our integration with Prophecy Unlimited and DirectionGroup Unlimited only serves to strengthen TMW Unlimited’s existing proposition for clients, adding best-in-class brand activation and B2B marketing to our offering.”

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