While the web designing and development companies in India are scratching their heads to understand what might be the needs of brand promotion and marketing in 2015, we bring you a look at the possible technological developments that we might see in the next year. If you are the owner of a web designing company India, you would do well to check out the predictions that we present here in relation web designing and web development practices for 2015.
Web designing trends that can be seen in 2015
- Responsive designing will grow in importance
Over the past few years, responsive design has been the key element of web designing in general. The implementation of this trend has been particularly noticed while working with WordPress themes. We can expect that the practice of responsive design will grow more in importance as the New Year starts to roll.
- Greater emphasis on fonts and typography
Traditionally, the web-type kits that enabled people to work with beautiful typefaces and fonts came at expensive price tags. This meant that the sites that made greater use of cool typographic designs had to spend more while doing the same. The need for having a larger budget often left not-so-fortunate players as well as WordPress users out of the elite class. Well, the times are definitely changing and as the type kits are getting more and more affordable, it leaves designers with more freedom to work with better fonts at lesser budgets. This also offers greater typographic flexibility for the WordPress theme designers while they work on their themes.
- Ghost buttons
Another trend that is fast catching on is the use of ghost themes. They are a major design feature of the WordPress theme Divi and have attained immense popularity. These ghost buttons always appear minimal, stylish and create a great impact on a user simply by their hovering animation effect. They attain their maximum effectiveness when they are combined with larger background images or videos.
- Large, highly prominent background images and videos
Large, stunning background images and videos immediately create a direct impact on users for obvious reasons. They not only help to make a site stand out but serve as a major visual content on their own right. When used appropriately, this trick can do wonders to communicate a solid idea to the target audience.
- Scrolling instead of clicking
As the need for developing mobile friendly sites increase more and more, designers will focus on creating sites that make effective use of the scrolling feature. When you are going through a site on a mobile device, it is much easier to just scroll through a site instead of clicking links on it, cuts down on browsing time and offers a greater dynamic interaction between user and the site.
- Enhancement in card designs
Card designs have been an effective way to build responsive sites. They help in keeping things more organized, arrange a great deal of general data while at the same time be high on aesthetics as well as versatility. This is a trend that we will certainly see more of in 2015.
- Web development trends that can be seen in 2015
When it comes to web development, we are probably going to see more of the Go programming language. While for the past few years the use of Ruby on Rails and Python Web frameworks took on a massive momentum specifically for the start-up companies. However, as there is now a growing need for the apps based on these frameworks to be re-engineered for the performance and scalability issues they present, it is likely that the use of these frameworks will lose its former attraction. A similar story can be said of Node.js as well. While numerous high end mobile apps have chosen Node.js before for their backend services, it presents a number of significant issues primarily with the maintenance of larger apps that are based on it.
On the other hand, we are going to see a significant rise in the use of the Go framework as it serves as an excellent replacement for both the Java as well as Dynamic language platforms. Go is primarily a static type language that comes with the flexibility of productivity of a dynamic type language. It is also fairly easy to use and comes with a simple and pragmatic design. This is clearly a platform that any web development company India would love to make the most of.
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