B2B grid applications vendor AppBuddy has been acquired by data accuracy platform Validity to expand growth opportunities.
For AppBuddy customers, the move means they’ll be able to access Validity Trust Assessments which examines the quality of your data. Validity customers will be able to manage their data with AppBuddy’s GridBuddy, which allows customer to create tables for their data within CRM systems such as Salesforce.
AppBuddy will continue to operate under the AppBuddy brand, and will remain at its headquarters in Silicon Valley.
This is Validity’s fourth acquisition since the company was formed in 2018. Previously acquired companies include CRMfusion, BriteVerify, and Return Path.
Mark Briggs, CEO at Validity, said: “Poor data quality is a barrier to growth. And yet, one of the key contributors to poor data quality is the underlying CRM user experience. AppBuddy makes it far easier to interact with customer data, resulting in faster follow-up of marketing leads, more accurate sales forecasts, and an overall increase in CRM adoption. AppBuddy is a truly unique product, one that we cannot wait to introduce to our tens of thousands of Validity customers.”
Marc Aubin, co-founder and CEO at AppBuddy added: “Validity is a growth machine that we simply had to be a part of. Now as a part of Validity, AppBuddy will transform how businesses use data to find, connect with and delight customers.”
The financial terms of the acquisition were not disclosed.
