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Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

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Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

Home » Reports & Models » Ignite London 2020 Session: Getting personal – Harnessing the underlying principles of personalisation to drive real business value

Ignite London 2020 Session: Getting personal – Harnessing the underlying principles of personalisation to drive real business value

Strategy and Evolution

Watch the briefing here

Join the Global Community for B2B Marketing Leaders

Propolis is the choice of the shrewd B2B marketer. Our community members have instant access to the marketing expertise and intelligence they need to inform and enhance their strategy, boost productivity and train and motivate their teams to perform at their best.

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

Ignite London 2020 Session: Getting personal – Harnessing the underlying principles of personalisation to drive real business value

Watch the briefing here

Join the Global Community for B2B Marketing Leaders

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

Ignite London 2020 Session: Getting personal – Harnessing the underlying principles of personalisation to drive real business value

Watch the briefing here​

Join the Global Community for B2B Marketing Leaders

Watch the briefing here