Is B2B having a moment? Or has B2B’s moment arrived? Whatever’s the case, we in the industry know that B2B marketing has rarely felt so creatively ambitious, engaging or important.
At Octopus Group, they’re looking at B2B to push revenue in tricky times, putting B2B in traditionally consumer spaces like TV and sports advertising, and using B2B practices in B2C marketing. Watch their session to find out what’s supercharging B2B.
In this session, you will learn:
- Insight from the big change-makers in B2B
- Wht are the drivers of a new B2B ecosystem?
- Why it’s supercharging creativity
- What does this mean for marketers?
