The most effective campaigns consider cultural perspectives and play to the global stage from the outset. While localised messaging is important, at the heart of every impactful global campaign is a universal truth – the “big idea”.
In this special fireside chat, Bray Leino’s Sam Crocker and The Mx Group’s Tony Riley come together to share how their Agencies’ transatlantic partnership put universal insights front and centre, driving success for major players in global B2B.
Key takeaways from this session include:
- Share examples of impactful – and the not-so-impactful – global campaigns
- Reveal exclusive insights from leading global B2B Executives from our recent round table on this topic
- Explore the importance of talking to customers to uncover insights and true motivating factors when making buying decisions
- Explore some of the global issues B2B buyers face now
- Share strategy and tools to implement effective global messaging
