Speakers:
- Thad Kahlow. CEO, BusinessOnline
- Ryan Almond. Global ABM Leader, Baker Hughes
ABM isn’t just for early adopters anymore.
Large, complex Fortune 500 companies like Baker Hughes are now reaping the rewards of 1000%+ ROI.
In this session, you’re going to find out exactly how they’re doing that, and how your enterprise organisation can do the same.
Join Thad Kahlow, CEO of BusinessOnline, and Ryan Almond, Global ABM Leader at Baker Hughes, for a no-nonsense session where they reveal how to launch successful ABM campaigns while avoiding the typical speed bumps, including:
- Pitching your ABM to stakeholders
- Full change management
- Actually measuring your ROI
Together Thad and Ryan will debunk the notion that multinational organisations are too cumbersome to deliver a highly-effective ABM strategy at scale, by walking you step by step through the Baker Hughes case study, including:
- Building a strategy that will get executive and sales approval
- Shifting from vanity metrics to value metrics
- Optimizing your internal (and external) ABM team structure
- Orchestrating hyper-targeted ABM campaigns
- Getting the right content to the right people at the right time
- Proving pipeline, revenue, and business impact
If you want to hear about real, actionable, proven ABM strategy & tactics, you’ve come to the right session.
