Speakers:
- Martin Simcock, CEO, Enigma Marketing Services
- Iain Halpin, Head of Content, Enigma Marketing Services
Discover how to improve your pipeline conversion and ABM campaign ROI, by understanding today’s changing buyer journey
Your ABM budget has to reach a lot of targets – on average, 6.8 different people are involved in B2B buying decisions.
All these key contacts are spending more time online in their buyer journey, and less time talking to vendors.
And of course, the global lockdown is only making things tougher, hampering communication and slowing down decision-making even further.
In this super-practical session, Martin Simcock – CEO at Enigma Marketing Services – we will be sharing insights and takeaways from ‘Turning the Tables’, Enigma’s new report into the dramatically changed B2B buyer landscape.
You’ll learn how, where and when to adapt your ABM to this new buyer landscape, to:
- Engage more
- Convert more pipeline
- Convert faster
- Dramatically improve ROI
Discover the 3 principles for ABM success
Martin will explain in practical terms how to address the complexity of the new buyer landscape and will demonstrate the three foundational principles for successful ABM activity.
1. Simplify your approach – it’s not about making products or services easy for you to sell, but about making them easy for your customers to buy.
2. Serve up relevant content – provide personalised insight at scale and in a format your buyers find easy to consume.
3. Succeed – reap the rewards of enabling your target customers’ journey, rather than dictating one of your choosing.
Real-world ABM Case studies
Using award-winning case studies to provide inspiring and enlightening examples, Martin will show you the real-world steps you should take for your ABM campaigns to succeed in the new B2B landscape.
