Speakers:
- Scott LoSasso, CEO, LoSasso Integrated Marketing
- Amanda Callahan, VP Client Services, LoSasso Integrated Marketing
- Deirdre Flynn, Executive Vice President, North American Association of Food Equipment Manufacturers (NAFEM)
- Cara McCall, Vice President, Marketing, CNA Insurance
Now more than ever, today’s leaders and change agents are expected to leverage modern marketing practices in established organizations with teams and budgets that were built for traditional marketing. Managing for success in an ever-changing environment can’t be done in a silo – great leaders need to build the right teams to succeed. Assembling a team for success in modern marketing can feel like building a plane while it’s flying. It requires hiring for skills that didn’t exist a few years ago, merging the old with the new and deciding what to handle in house and what to outsource.
We’ll share a framework for building teams—an approach to help get both talent and chemistry right. Then, our panel of b2b professionals will share real-life examples of how they have navigated structural change to install modern practices, evolve decision making with a focus on results and thrive during one of the most challenging times for global business. From developing a vision to identifying the key obstacles and talents that need addressing to bring your vision to life, we’ll cover it all.
