Speakers:
- Amanda DePaul, Sr. Director Demand Generation and Integrated Marketing, Conversica
We all know the average number of touches it takes to get a lead to engage with Sales is more than two. And yet, 2 is the average number of touches a salesperson puts on leads before moving on.
The truth is, Sales is great at working spicy, burn-your-hand hot leads, but tends to leave “everything else” to fall by the wayside.
And that’s okay! Sales should focus on building relationships and closing deals.
But where does that leave the lukewarm yet hard-earned leads that are left in your funnel?
In this session, Amanda DePaul of Coversica will explore how common gaps in the lead management process can perpetuate poor lead engagement.
And you’ll discover in practical terms how Intelligent Virtual Assistants can help close those gaps, without putting a drain on you marketing or sales resources.
Step-by-step, you’ll learn:
- How to identify the gaps in your own lead flow and where there could be untapped opportunities for increased engagement
- Where to add Intelligent Virtual Assistants in your lead flow to increase lead engagement and find more Sales-ready leads
- Best practices for combining people and Intelligent Virtual Assistants to create a delightful experience for your prospects and customers
- How other brands are ramping up their pipelines, through real use cases and examples of success
