Speakers:
- Kirsty Dawe, Managing Director, Webeo
In this session Kirsty Dawe, Managing Director at Webeo will talk about the value of segmentation and how to get it right, across all cohorts from your prospects to qualified leads and customers.
Which type of segmentation, when?
Kirsty will bring to life the different types of segmentation from firmographic to behavioural, and explain where each type applies most effectively at various stages of your funnel:
- Discover the different types of segmentation, why the approach is so valuable and how to get it right.
- Find out where to apply it most effectively at various stages of the funnel — from the very first time a prospect connects with your brand, through to pipeline and customers.
Why and how to segment your customer experience right through to your website
You’ll learn how to harness segmentation across all the touchpoints in your customer journey, to drive business growth. And you’ll discover why your website is where it matters most.
Using real-world examples, Kirsty will show you how leading B2B organisations are maximising the performance of their campaigns by creating segmented online experiences for customers – from the very first time they connect online.
- Understand how to leverage segmentation where it matters most – your website
- See how leading B2B organizations are maximizing marketing performance with segmented online experiences
