Speakers:
- Meredith Fuller, Managing Director, Buyer Engagement, Quarry
You’re beyond learning about “What is ABM?” You’re already running pilots. You’re already creating a step-change in Marketing’s performance and relationship with Sales. You’re already good. Perhaps very good.
Now it’s time for great.
Join Meredith Fuller, Managing Director of Buyer Engagement from top-ranking B2B Demand Marketing agency, Quarry, as she unpacks the principles of what next-level ABM really involves.
Attend this session to dig into:
- Great account identification and prioritization. Mastering qualitative and quantitative account selection and contact mapping to target, segment, and prioritize like never before.
- Great personalization. High-impact multi-variate, real-time, hyper-personalized experiences, content and messaging – because just inserting [name] and [account] doesn’t cut it anymore.
- Great organizational capabilities. Leading companies are moving toward a place where ABM becomes a deeply ingrained core competency – discover what that looks like in the real world
You’ll discover how ABM can become a well-oiled machine across all channels, teams, and interactions. How your ABM can enable a seamless buying experience. And how organizations are using Playbooks and best-practices that are proven, confidently executed, and continuously improved.
Throughout, Meredith will share examples of what great looks like from award-winning client ABM campaigns and programs for Oracle and Windstream Enterprise to name a few.
