Airline Virgin Atlantic is to replace its Flying Lady branding used on its aeroplanes with new icons that better represent its customers and workforce.
The diverse set of five men and women, which are said to represent modern Britain, will be rolled out on 12 new aircraft by 2021. The firm said it represented the changing face of the brand.
‘You can’t be what you can’t see’
Nikki Humphrey, SVP of People at Virgin Atlantic, said: “The saying goes ‘You can’t be what you can’t see’ and that has never been truer than the aviation industry’s glamourous image in the past. By introducing our new Flying Icons I hope it encourages people from all backgrounds to feel at home flying with us, but also working with us.”
The original Flying Lady artwork was inspired by ship figureheads, and the artwork of pin-up girl artist Alberto Vargas.
