Healthcare providers RehabWorks, Workplace Wellness, and Crystal Palace Physio Group have united their brands by creating Vita Health Group.
The Group brand has been created to reflect the brands’ individual strengths as well as an overarching objective of becoming the UK’s leading provider of physical and mental health services.
The Vita Health Group provides physical and mental health services to corporate clients and the NHS, as well as private patients. The new brand was created alongside agency SMP following staff and customer research. The name Vita Health Group was chosen because Vita derives from the latin word for life. A new strapline of ‘Making People Better’ was chosen to reflect the businesses’ commitment to patients, staff, and organisations.
The logo was created to give the impression of flying, to suggest freedom, rebirth, and movement – the Group says this is how they wish their patients and customers to feel. The three leaves forming a V-shape also symbolises RehabWorks, Workplace Wellness, and Crystal Palace Physio Group combining to form Vita Health Group.
Derrick Farrell, CEO at RehabWorks will now move role to CEO at Vita Health Group, while Stuart Paterson, MD and owner of Crystal Palace Physio Group will become Farrell’s deputy CEO.
Farrell said he was thrilled to reveal the new brand identity following the merger of the three businesses over the past three years.
“This is an important and exciting moment for us as we push the business towards becoming the leading UK provider of physical and mental health services,” he said.
Paterson also commented: “We’re incredibly proud to have all businesses and employees aligned with our purpose of Making People Better and we’re so please that we can now clearly share this mission with more people nationwide under the Vita Health Group banner.”
