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A blueprint to account-based marketing

Account-based marketing is all about targeted, smart, and efficient revenue growth. It’s about doing more with less when budgets are slashed. And it’s also about providing a personalised buying experience for your customers.

You’ll learn:

An explanation and history of account-based marketing
Key benefits of adopting an ABM strategy
The steps you can take to implement a successful ABM strategy
Account-based marketing KPIs to measure (and those to ignore)
How to optimize your ABM campaigns for B2B success

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