Done right, digital events are one of the most powerful tools to accelerate the customer journey and gather information on your leads.
This webinar will explore how to use virtual experiences to power your pipeline. Learn the steps to creating a stand-out webinar from getting the right people to attend your event, creating an engaging, tailored experience for leads, how to gather in-event insights that go beyond name and email address and what to do with leads once you’ve got them.
You’ll learn:
- How to get your target audience to attend your online event
- Creating an engaging experience that’ll turn passive participants to active
- What information to gather during an event that goes beyond demographic details
- The technology and best practice you need to know
- How to push your leads further down the pipeline through personalised content
