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Gaining strategic advantage through content and guidance

The days of simply packaging features into messaging and content are over. Marketing must now enable all customer-facing teams with the right content at the right time to have effective customer conversations that will drive strategic growth.

How do I drive closer collaboration between marketing and sales?

You’ll learn:

  • Strengthen marketing’s role through impactful content management
  • Empower sales to drive more personalised and engaging conversations with customers through guidance and sales plays
  • Build a bridge between marketing & sales through the creation of sales plays

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