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How to transform your sales & marketing teams into a modern selling engine

It’s time for a new take on doing business in a B2B world: Modern selling. The secret to making it all happen is getting your entire organization, every member of your customer-facing team on the same page.


You’ll learn:

  • The essential tactics and tools for aligning sales & marketing throughout the buyer journey
  • How to use your marketing content to create a consistent and highly engaging buyer experience
  • The easiest way to distribute the right content to your customer-facing people
  • How to analyse content performance in detail, to drive and build an even more effective content plan
  • How to embed successful ABM into your Revenue Enablement strategy

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