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Hybrid events: the future of B2B engagement, or a stop-gap to F2F?

Hybrid was touted as the saviour of B2B events in 2020, so where are we now?

What have we learned from hybrid and what do we need to do to ensure hybrid becomes a sustainable part of the marketing mix?


You’ll learn:

  • Which factors are key to success for hybrid events – regardless of size, scale or configuration
  • How to build a hybrid event format to meet your needs, without being distracted by event-tech vendors’ platform hype and promises
  • How to overcome delegate event fatigue to ensure hybrid events deliver genuine ROI
  • How to adapt internal skills and resources to align with hybrid-orientated opportunities and challenges

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