Today, B2B Buyers are not waiting for you to connect with them, they are online doing their own research working out the best path to purchase. With changing buyer demands and disconnected Marketing departments, many marketing leaders are rethinking their strategy from the ground up. Those who do it well can rewrite the rules of engagement.
You’ll learn:
- What B2B marketing teams look like today
- How marketers believe their organisational structure needs to change
- What steps marketing leaders are taking to position themselves for success
